7221(c)—7221(c)

>Control Description

A business that uses ADMT as set forth in subsection (a) must provide two or more designated methods for submitting requests to opt-out of ADMT. A business must consider the methods by which it interacts with consumers, the manner in which the business uses the ADMT, and the ease of use by the consumer when determining which methods consumers may use to submit requests to opt-out of the business’s use of the ADMT. At least one method offered must reflect the manner in which the business primarily interacts with the consumer. Illustrative examples and requirements follow.

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